I’m so lucky to have such amazing collaborative relationships with clients. I’ve been working with Ghent for many years. They’re known for their communication tools. Several years ago they launched a new glass board with select color options. Building on the success of the initial offering, we have been working on some new additions to their back painted glass line.
New mixed with existing colors on Ghent’s back painted glass boards.
Adding new colors to an existing line is the most typical way in which I work with clients. It is unusual to start a color line from scratch as most lines are already well established. The primary goal of a color refresh is to breath new life (ie. increased revenue) into an existing product line without launching an entirely new product. Here are old and new colors shown together with new coordinating tack board fabrics and laminates for Ghent’s offering.